About this tool

Formala replaces the contact form on your website with an AI front desk. It answers visitor questions instantly, asks the qualifying questions you would ask, books appointments straight into your calendar, and sends you ready-to-call leads instead of a name and a vague message. It handles voice as well as text, drafts follow-ups, routes messages via Slack, Zapier or a custom CRM, and lets you take over any live conversation. Built for SaaS websites and service businesses: contractors, salons, clinics, photographers, realtors and agencies. One line of code, free 30-day trial.